Bucking the trend
Darn teenagers. You just can’t tell them anything.
Maybe when it comes to life advice this juvenile stubbornness can be annoying, but when it comes to prom styles the individuality of local teens can be refreshing.
“National trend may be one way,” said LaDonna High, owner of Bridal Visions by LD, 1208 First Ave. S., “but the gals here determine it in the end. And the hardest thing to do is to second guess teenagers.”
Of course, trying to predict what merchandise may appeal to girls who chase their own preferences can be a bit frustrating, so to avoid ordering formal dresses that will remain on the rack rather than hit the dance floor High said she has developed a survey system and relies on the feedback of past customers.
“The fitted styles have been in the longest,” she said. “Styles like the mermaid, the fit and flare. It’s the red carpet look, but girls here are all over the board. Mostly, they just want something fun.”
Designers predicted orchid to be the big color this year, High said, but in the Fort Dodge area, not too many girls seem partial to it.
They do, however, like a lot of sparkle and sequins.
Contrasting with the twinkle of their dress is the dark, “smokey eye” make-up trend Clinique cosmetic consultant Sarah Laborde said has remained a favored look in past couple of years. Blues are also more prevalent this season.
“Personally, I’m a fan of corals,” she said, “but what’s popular seems to always be in constant flux.”
The girls who set up appointments with Laborde at Younkers prior to prom to discuss make-up for the big night usually bring in photos of their dress or of celebrities they want to look like.
However, if the girls don’t have a clue of what they want in terms of eyeshadow, blush, lip liners and such, Laborde said a unique and individualized look can be created for them based on eye color and facial shape.
As for the men, tuxedos remain a classic choice, said John Junkman, owner of Foley Clothing, 316 S 25th St.
“Predominately, black is still the color of choice,” he said, “but gray is a new option and there are several different grays to choose from.”
Where the boys tend to shine is their vest, ties, and even suspenders, Junkman said.
Individuality for the guys can further be expressed using fedoras, top hats and canes.
To ensure there is a range for the boys to choose from, Junkman works with four different companies to ensure his store can offer a multitude of colors and patterns, including camouflage.
“There are some that go for it,” Junkman said, “but camouflage is not for everybody. The guys try to match the girl, and unless the girl’s dress coordinates with those colors, it’s difficult to pull off.”